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Vivo Musique Internationale: About

About Vivo Musique Internationale:  

Vivo Musique Internationale is a Montreal, Quebec, Canada based music company founded, owned and operated by Glenda Rush. Vivo Musique is a record label (Distribution with DEP/Universal Music Canada/Believe Digital) Artist Management, and Media Relations & Publicity company working predominantly in the areas of music and entertainment with a focus on jazz, Latin music and international music genres; and in other industries such as law, science, and education.

Vivo Musique is dedicated to taking a personalised and creative partnership approach to individual and/or company objectives. Vivo Musique is based in the province of Quebec offering a bridge for projects nationally and internationally.

Vivo was founded based on Glenda Rush’s activities working with independent Canadian jazz and Latin music artists. Glenda's background includes working at Canadian record companies in Toronto for over 12 years: PolyGram Records of Canada in the Classics & Jazz division, Warner Music Canada in International Marketing, and Universal Music Canada/Verve Music Group, as a National Jazz Publicist with a focus on developing Latin music and world music product in Canada.  She got her start in music industry as a musician/bass player in Montreal. She has a B.A. Honours Theatre Department from York University, Toronto,  teaches seminars in music promotion/ marketing for the Audio Recording Technology program at Vanier College/CEGEP, Montreal and has an Attestation de spécialisation professionnelle/Business Marketing, Ministère de l’éducation du loisir et du sport.  Glenda is a musician, songwriter and actress (ACTRA, SOCAN) and speaks English, French and basic Spanish. 

Record Label - Vivo Musique: Currently in pre-production for the debut recording of Latin Canadian music artist, Rafael. Debut single "Bailame" to be launched December 2012.

Artist Management: Exclusive artist management for a small roster of music artists. A partnership approach for general career management, representation, bookings, marketing, media relations and promotion.

Media Relations: This is predominantly in the areas of music and entertainment and in other fascinating and vibrant industries such as law, science, and education. (Glenda Rush is a publicist who has worked national PR campaigns with Universal Music Canada/Verve Music Group, Spectra Musique and Naxos of Canada Ltd. as examples.) Vivo takes a focused, detailed, personalised, outside of the box, and creative approach to media relations. Over the years, Glenda has accumulated a contact database that includes an extensive and multilingual and multicultural list of media and industry-specific relationships. General marketing services, media training, stylist services, video, film, theatrical presentations: Creative direction, concept and story creator.